USOMI LULU

The Farmer’s Best Companion

Lulu® is a digital decision support platform for precision farming. It allows smallholder farmers to easily purchase quality inputs and have them delivered. The system enables farmers to record production data which is used to provide real-time feedback on how well the farmer is doing in comparison to breed/expected yield standards. Through timely alerts, farmers can now apply corrective measure before diseases, pests and poor management ruin their farms. Tracking farm performance is now easier for telephone farmers trusting managers and farm hands in far flung regions. Lulu® is an essential companion for farmers who want to maximize profits by increasing yields and productivity.

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Components of Lulu®

A data driven decision support platform: Farmers provide performance records for their farms. The system analyses the data automatically and the farmer receives actionable feedback (trends, rankings, diagnostics) in near real-time so as to make informed decisions about their activities.

The input fulfilment platform is a cell-phone driven purchasing and delivery service. Farmers order for inputs and pay for them in-app, using mobile money. The items are then sourced from agro-retailers who have signed up on the platform and delivered to the farmer.

Benefits of Lulu®

Lulu® is ideal for smallholder farmers:

  • Targets rural farmers and is accessible on both android smartphones and feature phones.
  • Virtual purchase of inputs at lower prices based on a group purchasing strategy.
  • Collects data from farmers and converts these into actionable feedback in near real-time.
  • Accepts bulk data input for data already in electronic format.
  • Activity calendars for extension staff and can serve as a tool to monitor field staff.
  • Visualization platform to monitor trends and production patterns.
  • Advisory information module that allow subscription to specific topics for best management. Additionally, it has inbuilt calendars that send information on what to do by default and free of charge.

Input suppliers/manufacturers:

  • Enhanced reach to remote customers.
  • Service delivery tracking.
  • Easy customer tracking and linkages.
  • Effective advertisement and farmer feedback platform.

Policy makers:

  • Traceability of produce/inputs.
  • Service delivery tracking.
  • Disease monitoring.
  • Yield estimates /projections.
  • Benefit /subsidy distribution and targeting.

Extension officers:

  • Precise farmer targeting.
  • Access to farmer and individual animal/crop case history.
  • Activity planning/Event calendars.
  • Income through commissions/bonuses.

Research projects/NGOs:

  • Access to curated data.
  • Native farmer research networks.
  • Data collection / Analysis service.
  • Effective outreach/feedback platform.

Producers, Cooperatives and Associations:

  • Accurate production/treatment calendars.
  • Input purchasing/Delivery.
  • Advisory/E-Extension Service-Digital Education.
  • Data driven decision support.
  • Production records for loan processing.

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Our Mission

To identify, promote and multiply appropriate technologies and farming best practices that maximize productivity for farmers in Sub-Saharan Africa.

Our Vision

An Africa where precision agriculture is the hallmark of every farming enterprise.

Useful Links

Our Contacts

Hardy Shopping Centre , Ushirika Road , Karen , P.O. Box 105086-00101 , Nairobi Kenya.

+254 736 407985


info@usomi.com
www.usomi.com