Rubi - Produce Aggregation & Market Sourcing
Virtual Aggregation Platform for Better Prices
What is Rubi?
Rubi is a platform that virtually aggregates farm produce from farmers across the East African region. Many farmers produce small quantities of commodities and are thus denied access to the best paying markets due to low volumes. By aggregating their produce, Rubi allows farmers to enjoy economies of scale, thereby increasing the amount they get paid for their produce.
Purchase is through a bidding process that ensures producers can access the best prices available countrywide. Additionally, Rubi allows farmers to access service providers at the touch of a button, including spraying, tilling, weeding, vaccination, and logistics services.
Key Features
- Sale and purchase of farm produce through bidding
- Aggregation of low produce volumes to enjoy better market prices
- Requisition for services (spraying, tilling, weeding, vaccination)
- Group access to vaccination and animal health services
- Group access to machinery and logistics services
Benefits for Farmers
- Access high-value markets despite small production volumes
- Enjoy economies of scale through virtual aggregation
- Get best available prices through competitive bidding
- Direct payment to your Rubi wallet
- Quality checks ensure acceptable produce standards
How Rubi Works
List Produce
Farmers post available produce on the platform
Verification
Aggregators verify produce quality and quantity
Aggregation
Produce aggregated at collection centers
Bidding
48-hour bidding process for best prices
Payment
Direct payment to your Rubi wallet via M-Pesa
Commodity Supply Specialists (CSS)
Interested aggregators can enroll as Commodity Supply Specialists on the platform. CSS are vetted by local authorities and provided with certificates to visit farmers and collect produce.
- Trained on quality checks and standards
- Deliver produce of acceptable quality to collection centers
- Earn agreed percentage per commodity delivered
Our Coverage Across Kenya
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Coverage Summary
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