Privacy Policy

1. Introduction

At USOMI LIMITED, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our services including Lulu, Rubi, Nutrigren, and Kukunyumbani Initiative.

2. Information We Collect

3. How We Use Your Information

• Provide personalized farming recommendations and decision support
• Connect you with appropriate markets and buyers
• Process transactions and facilitate payments
• Generate analytics and performance comparisons
• Send advisory information and agricultural calendars
• Improve our services and develop new features
• Communicate important updates and notifications
• Conduct research for agricultural development

4. Data Sharing and Disclosure

We respect your privacy and only share your information in the following circumstances:

• With Your Consent: When you explicitly authorize us to share data with third parties
• Service Providers: With Commodity Supply Specialists, input suppliers, and veterinary partners
• Market Partners: Aggregate production data shared with buyers (without personal identifiers)
• Research Partners: Anonymized data for agricultural research and policy development
• Legal Requirements: When required by Kenyan law or regulatory authorities

5. Data Security

We implement industry-standard security measures to protect your data:

• Encrypted data transmission using SSL/TLS protocols
• Secure cloud storage with regular backups
• Access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Staff training on data protection and privacy

6. Your Rights

Under Kenyan data protection laws, you have the right to:

• Access your personal data and farm records
• Correct inaccurate or incomplete information
• Request deletion of your data (subject to legal requirements)
• Opt-out of marketing communications
• Withdraw consent for data processing
• Port your data to another service provider
• Lodge a complaint with data protection authorities

7. Data Retention

We retain your personal information for as long as necessary to provide services and fulfill the purposes outlined in this policy. Farm production data may be retained for research and analysis purposes but will be anonymized after account closure. Financial records are kept for 7 years as required by Kenyan law.

8. Cookies and Tracking

Our website and mobile applications use cookies and similar technologies to enhance user experience, analyze usage patterns, and provide personalized content. You can control cookie settings through your browser, but disabling cookies may limit some functionality.

9. Children's Privacy

Our services are designed for adults aged 18 and above. We do not knowingly collect personal information from children under 18. If we discover that we have collected data from a minor, we will delete it immediately. However, youth farmers aged 16-17 may participate in programs with parental or guardian consent.

10. International Data Transfers

While we primarily operate in East Africa, some of our service providers may be located internationally. We ensure that any cross-border data transfers comply with Kenyan data protection regulations and implement appropriate safeguards.

11. Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated via email or in-app notifications. We encourage you to review this policy regularly.

12. Contact Us